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Marketing to Older Consumers

By: George Moschis (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780899307640

Publisher: Bloomsbury Publishing Plc

Publication Date: Oct 23rd, 1992

Category: Consumerism

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By presenting and interpreting relevant information in a marketing decision-making context, the book provides the bases for developing effective marketing strategies. Next, the author discusses both specific and general aspects of behavior that have implications for marketing strategy.

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