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Marketing Today's Academic Library

By: Brian Mathews (Author)

Extended Catalogue

Ksh 14,300.00

Format: Paperback or Softback

ISBN-13: 9780838909843

Publisher: American Library Association

Publication Date: Jan 30th, 2009

Category: Academic & specialist libraries

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Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of library experience.

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