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Marketing Tourism Destinations

By: Ernie (South African Tourism Board) Heath (Author) , Geoffrey (University of Waterloo) Wall (Author)

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Ksh 18,550.00

Format: Hardback or Cased Book

ISBN-13: 9780471540670

Publisher: John Wiley & Sons Inc

Publication Date: Mar 5th, 1992

Weight: 463 grams

Dimension: 23.60 x 15.80 x 2.00 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.

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