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Mass Advertising as Social Forecast

By: Jib Fowles (Author)

Manufacture on Demand

Ksh 13,050.00

Format: Hardback or Cased Book

ISBN-13: 9780837185958

Publisher: Bloomsbury Publishing Plc

Publication Date: Aug 11th, 1976

Dimension: 21.60 x 14.00 x 39.70 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

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Mind, Body, & Spirit