Mass Appeal : Communicating Policy Ideas in Multiple Media

Name: Mass Appeal
Brand: Oxford University Press Inc
SKU: 9780190062170
Price: 18350 KES
Availability: OutOfStock
ISBN: 9780190062170

by Justin Gest

Book Details

Format Hardback

ISBN-10 0190062177

ISBN-13 9780190062170

Publisher Oxford University Press Inc

Imprint Oxford University Press Inc

Country of Manufacture US

Country of Publication GB

Publication Date Sep 5th, 2020

Print length 198 Pages

Weight 340 grams

Dimensions 14.50 x 21.30 x 1.50 cms

Product Classification: Communication studies Political science & theory Diplomacy

KSh 18,350.00

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Policy researchers and experts across many subjects spend their professional lives developing ideas with public implications, but many are unable to make a public impact. A key reason for this is that higher education undervalues a critical tool for translating policy ideas into action: the ability to communicate those ideas broadly, strategically, and effectively. To address this communication gap, Justin Gest has written a primer to help public policy students, multi-disciplinary researchers, and policy professionals turn their analyses into clear and persuasive campaigns with mass appeal.

Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.

Get Mass Appeal by Justin Gest at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Oxford University Press Inc and it has 198 pages.