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Mass Appeal
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Mass Appeal : Communicating Policy Ideas in Multiple Media

by Justin Gest

Book Details

Format Paperback / Softback
ISBN-10 0190062185
ISBN-13 9780190062187
Publisher Oxford University Press Inc
Imprint Oxford University Press Inc
Country of Manufacture US
Country of Publication GB
Publication Date Sep 5th, 2020
Print length 208 Pages
Weight 224 grams
Dimensions 13.90 x 21.00 x 1.60 cms
Product Classification: Communication studies Political science & theory Diplomacy
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Policy researchers and experts across many subjects spend their professional lives developing ideas with public implications, but many are unable to make a public impact. A key reason for this is that higher education undervalues a critical tool for translating policy ideas into action: the ability to communicate those ideas broadly, strategically, and effectively. To address this communication gap, Justin Gest has written a primer to help public policy students, multi-disciplinary researchers, and policy professionals turn their analyses into clear and persuasive campaigns with mass appeal.
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.

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