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McLuhan and Baudrillard
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McLuhan and Baudrillard : Masters of Implosion

Book Details

Format Hardback
ISBN-10 0415190614
ISBN-13 9780415190619
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 8th, 1999
Print length 150 Pages
Weight 295 grams
KSh 30,950.00
Currently unavailable 0 in stock

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In McLuhan and Baudrillard, Gary Genosko traces McLuhan's influence on one of the most famous gurus of the cultural theory - the French postmodernist thinker, Jean Baudrillard
Gary Genosko''s timely study traces McLuhan''s influence on the work of Jean Baudrillard, arguing that McLuhan''s ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan''s ideas persist and are distorted through Baudrillard''s work. He argues that it is through Baudrillard''s influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

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