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Measuring the Effectiveness of Image and Linkage Advertising

By: Arch Woodside (Author)

Manufacture on Demand

Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9780899309842

Publisher: Bloomsbury Publishing Plc

Publication Date: Aug 20th, 1996

Category: Advertising

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Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

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