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Media Management in the Age of Giants

By: Dennis F. Herrick (Author)

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Ksh 11,600.00

Format: Paperback or Softback

ISBN-13: 9780826351630

Publisher: University of New Mexico Press

Publication Date: Aug 30th, 2012

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This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

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