Media U : How the Need to Win Audiences Has Shaped Higher Education
Book Details
Format
Hardback or Cased Book
ISBN-10
0231186363
ISBN-13
9780231186360
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 21st, 2018
Print length
352 Pages
Weight
600 grams
Dimensions
15.90 x 23.40 x 2.70 cms
Ksh 15,850.00
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Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.
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