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Media U

By: John Marx (Author) , Mark Garrett Cooper (Author)

1 in stock

Ksh 5,050.00

Format: Paperback or Softback

ISBN-13: 9780231186377

Publisher: Columbia University Press

Publication Date: Aug 21st, 2018

Weight: 486 grams

Dimension: 15.30 x 22.80 x 2.20 cms

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Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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