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Merchants to Multinationals

By: University of Reading) Jones Harvard Business School Joseph C. Wilson Professor of Business Administration Harvard Business School Geoffrey (Joseph C. Wilson Professor of Business Administration (Author)

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Ksh 66,200.00

Format: Hardback or Cased Book

ISBN-13: 9780198294504

Publisher: Oxford University Press

Publication Date: Mar 16th, 2000

Weight: 728 grams

Dimension: 24.20 x 16.40 x 2.60 cms

Category: International trade

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Merchants to Multinationals provides a study of the evolution of British-owned international trading companies worldwide from the 18th century through to the present day. It analyses the complex multinational business groups which emerged, and considers the ways in which the trading companies were forced to 're-invent' themselves.

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