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Mexican Multinationals

By: Boston) Cuervo-Cazurra Alvaro (Northeastern University (Author) , Miguel A. Montoya (Author)

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Ksh 25,450.00

Format: Hardback or Cased Book

ISBN-13: 9781108480611

Publisher: Cambridge University Press

Publication Date: Dec 6th, 2018

Weight: 1184 grams

Dimension: 16.30 x 23.50 x 4.20 cms

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A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.

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