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Millennials, Generation Z and the Future of Tourism

By: Fabio Corbisiero (Author) , Salvatore Monaco (Author) , Elisabetta Ruspini (Author)

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Ksh 5,250.00

Format: Paperback or Softback

ISBN-13: 9781845417604

Publisher: Channel View Publications Ltd

Publication Date: Jun 23rd, 2022

Weight: 276 grams

Dimension: 15.50 x 23.30 x 1.30 cms

Category: Social forecasting, future studies

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This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It explores the present and future challenges faced by the tourism industry as a result of the generational turnover and the role a generational perspective can play in helping the industry recover from the COVID-19 crisis.

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