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Millennials, Generation Z and the Future of Tourism

By: Fabio Corbisiero (Author) , Salvatore Monaco (Author) , Elisabetta Ruspini (Author)

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Ksh 18,900.00

Format: Hardback or Cased Book

ISBN-13: 9781845417611

Publisher: Channel View Publications Ltd

Publication Date: Jun 23rd, 2022

Weight: 420 grams

Dimension: 16.50 x 24.00 x 1.80 cms

Category: Social forecasting, future studies

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This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It explores the present and future challenges faced by the tourism industry as a result of the generational turnover and the role a generational perspective can play in helping the industry recover from the COVID-19 crisis.

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