MKTG
Book Details
Format
Paperback / softback
ISBN-10
0357929217
ISBN-13
9780357929216
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 24th, 2024
Print length
496 Pages
Weight
942 grams
Dimensions
21.50 x 27.60 x 2.10 cms
Product Classification:
Economics
KSh 11,600.00
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0 in stock
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Lamb/Hair/McDaniel''s MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel''s MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
Get MKTG by Carl McDaniel, Charles Lamb at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning, Inc and it has 496 pages.
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