Mobile Commerce : How It Contrasts, Challenges and Enhances Electronic Commerce
Book Details
Format
Paperback / Softback
ISBN-10
1606498444
ISBN-13
9781606498446
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2015
Print length
81 Pages
Weight
148 grams
Dimensions
15.10 x 22.80 x 1.40 cms
Product Classification:
Advertising
Ksh 3,250.00
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0 in stock
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Quality
Fast
The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. The authors integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.
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