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Modern Analysis of Customer Surveys

By: Israel) Kenett Ron S. (KPA Ltd. (Author) , Silvia (KPA Ltd) Salini (Author)

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Ksh 20,100.00

Format: Hardback or Cased Book

ISBN-13: 9780470971284

Publisher: John Wiley & Sons Inc

Publication Date: Jan 6th, 2012

Weight: 914 grams

Dimension: 17.50 x 25.20 x 2.90 cms

Category: Customer services

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Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays.

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Mind, Body, & Spirit