Moderns : Midcentury American Graphic Design
Book Details
Format
Hardback or Cased Book
ISBN-10
1419724010
ISBN-13
9781419724015
Publisher
Abrams
Imprint
Abrams
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Sep 19th, 2017
Print length
336 Pages
Weight
2,234 grams
Dimensions
25.10 x 29.90 x 3.50 cms
Product Classification:
Graphic design
Ksh 8,250.00
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Quality
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The first comprehensive survey of Mid-Century Modern graphic design in America
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
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