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Motives for Metaphor in Scientific and Technical Communication

By: USA) Giles Georgia Timothy (Newnan (Author) , Charles Sides (Author)

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Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9780415434409

Publisher: Taylor & Francis Ltd

Publication Date: Mar 29th, 2017

Weight: 274 grams

Dimension: 15.30 x 22.70 x 1.70 cms

Category: Technical writing

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To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.

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