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Motives for Metaphor in Scientific and Technical Communication

By: USA) Giles Georgia Timothy (Newnan (Author) , Charles Sides (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780895033376

Publisher: Baywood Publishing Company Inc

Publication Date: Apr 15th, 2008

Weight: 390 grams

Dimension: 16.10 x 23.90 x 1.60 cms

Category: Technical writing

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To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.

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