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Multicultural Perspectives in Customer Behaviour

By: UK) Piacentini Maria (University of Lancaster (Author) , Charles Cui (Author)

Manufacture on Demand

Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781138008922

Publisher: Taylor & Francis Ltd

Publication Date: Jul 4th, 2014

Dimension: 24.60 x 17.40 x 31.70 cms

Category: Infectious & contagious diseases

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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

Get Multicultural Perspectives in Customer Behaviour by Maria (University of Lancaster, UK) Piacentini at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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