Multinational Enterprise in Transition : Strategies for Global Competitiveness
Book Details
Format
Paperback / Softback
ISBN-10
0878501053
ISBN-13
9780878501052
Publisher
Darwin Press Inc
Imprint
Darwin Press Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 1st, 2012
Print length
720 Pages
Weight
786 grams
Dimensions
22.50 x 15.30 x 3.20 cms
Product Classification:
Industry & industrial studies
Ksh 4,700.00
Werezi Extended Catalogue
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When this book first appeared in 1972, it was hailed as a milestone in the then emerging field of multinational business. Now in its 4th Edition, this complete, one-volume guide assembles the knowledge and experience of fifty-nine leading experts in the field. The most current thinking is reflected in the readings, and several of the essays have been prepared especially for this book. Charts, diagrams, graphs, and tables illustrate the articles. The purpose of this 4th Edition is to provide the business executive, government official, scholar, and student with a better understanding of the changing context in which business is conduced on a global basis. Particular emphasis has been placed on creating an awareness of the evolving patterns that uniquely characterise the multinational enterprise in its current and future context.
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