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Multinational Strategic Alliances

By: USA) Mockler New York Robert J. (St. John's University (Author)

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Ksh 13,150.00

Format: Hardback or Cased Book

ISBN-13: 9780471987758

Publisher: John Wiley & Sons Inc

Publication Date: May 7th, 1999

Weight: 510 grams

Dimension: 24.50 x 16.10 x 2.00 cms

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Multinational strategic alliances are one of the most significant tools used today in business, especially in multinational firms. Although such alliances have been around for a long time, they are particularly important in todaya s business world, and their breadth of use and complexity highlights the need for a comprehensive guide such as this.

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