Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Book Details
Format
Paperback / Softback
ISBN-10
0789014750
ISBN-13
9780789014757
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 17th, 2002
Print length
466 Pages
Weight
850 grams
Ksh 14,450.00
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A comprehensive introduction to contemporary multinational strategic leadership and management, this book serves as a foundation to inspire the kind of creative entrepreneurial thought and action needed to compete in today''s highly competitive global environment. Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The book adds a unique and incisive voice to the field of international business policy.
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