National Image : China’s Communication of Cultural Symbols

Name: National Image
Brand: Springer Verlag, Singapore
SKU: 9789811531460
Price: 16200 KES
Availability: OutOfStock
ISBN: 9789811531460

2020 ed.

by Xiangfei Meng

Book Details

Format Hardback

ISBN-10 9811531463

ISBN-13 9789811531460

Edition 2020 ed.

Publisher Springer Verlag, Singapore

Imprint Springer Verlag, Singapore

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 13th, 2020

Print length 216 Pages

Product Classification: Communication studies Semiotics / semiology Semiotics / semiology Political science & theory Political science and theory International relations

KSh 16,200.00

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This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding.

This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.

Get National Image by Xiangfei Meng at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has 216 pages.