Book Details
Format
Paperback / Softback
ISBN-10
9811531498
ISBN-13
9789811531491
Edition
2020 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 13th, 2021
Print length
216 Pages
Ksh 16,200.00
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This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding.
This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its "black-and-white" tradition - calligraphy and painting - in the construction of a national image.
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