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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events

By: (Edited by) Brian Moeran , (Edited by) Jesper Strandgaard Pedersen

Manufactured on Demand
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Ksh 8,400.00

Format: Paperback / Softback

ISBN-10: 110741170X

ISBN-13: 9781107411708

Publisher: Cambridge University Press

Imprint: Cambridge University Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 29th, 2012

Print length: 376 Pages

Weight: 522 grams

Dimensions (height x width x thickness): 22.90 x 15.50 x 2.10 cms

Product Classification: Advertising industry

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Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such events through a series of studies that include some of the most iconic fairs and festivals in the world.

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