Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Book Details
Format
Paperback / Softback
ISBN-10
110741170X
ISBN-13
9781107411708
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 29th, 2012
Print length
376 Pages
Weight
522 grams
Dimensions
22.90 x 15.50 x 2.10 cms
Product Classification:
Advertising industry
Ksh 8,400.00
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Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such events through a series of studies that include some of the most iconic fairs and festivals in the world.
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