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Neuroscience and the Economics of Decision Making
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Neuroscience and the Economics of Decision Making

Book Details

Format Hardback or Cased Book
ISBN-10 0415678439
ISBN-13 9780415678438
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 16th, 2012
Print length 256 Pages
Weight 530 grams
Dimensions 23.90 x 16.00 x 1.90 cms
Ksh 28,800.00
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This collection reflects the very latest research in neuroscience, psychology and the economics of decision-making.

In the last two decades there has been a flourishing research carried out jointly by economists, psychologists and neuroscientists. This meltdown of competences has lead towards original approaches to investigate the mental and cognitive mechanisms involved in the way the economic agent collects, processes and uses information to make choices. This research field involves a new kind of scientist, trained in different disciplines, familiar in managing experimental data, and with the mathematical foundations of decision making. The ultimate goal of this research is to open the black-box to understandthe behavioural and neural processes through which humans set preferences and translate these behaviours into optimal choices. This volume intends to bring forward new results and fresh insights into this matter.


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Mind, Body, & Spirit

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