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New Consumer Marketing

By: Susan (Cranfield School of Management) Baker (Author)

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Ksh 9,450.00

Format: Hardback or Cased Book

ISBN-13: 9780470844823

Publisher: John Wiley & Sons Inc

Publication Date: Jun 27th, 2003

Weight: 482 grams

Dimension: 23.20 x 16.00 x 1.90 cms

Category: Sales & marketing management

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The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing.

Get New Consumer Marketing by Susan (Cranfield School of Management) Baker at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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