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New Dimensions in Marketing/Quality-of-Life Research

By: A. Coskun Samli (Author) , M. Joseph Sirgy (Author)

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Ksh 16,650.00

Format: Hardback or Cased Book

ISBN-13: 9780899308869

Publisher: Bloomsbury Publishing Plc

Publication Date: May 19th, 1995

Dimension: 23.50 x 15.60 x 82.20 cms

Category: Market research

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Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

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