New Directions in Garden Tourism

Following on from the success of Garden Tourism, this new book provides an update on the statistics and growth of the global phenomenon of garden visitation. It explores new themes and contemporary trends, from art and culture to psychographic profiling of visitors, and how social media and semiotics are used to enrich visitor experience.

Following on from the success of Garden Tourism, this book providesan update on the statistics and growth of the global phenomenon ofgarden visitation. It delves into new themes and contemporary trends,from art and culture to psychographic profiling of visitors and howsocial media and semiotics are used to enrich visitor experience andfuel motivation.In addition to these new topics, the book also expands on importantareas such as the continued rise of urban gardens, garden events,historic gardens and garden economics. It features: Visitor statistics for gardens around the world up to 2019. New case studies of The National Garden of Wales, MissouriBotanic Garden, Queens Botanic Garden, and Bombay SapphireGin Distillery in Hampshire, UK. Full-colour images that show gardens in airports, new structuresand initiatives in botanic gardens, the use of botanicals in gindistilling, animals and birds and the importance of gardens to theirsurvival, and garden responses to the restrictions imposed onthem by the COVID -19 pandemic.This new book provides a wealth of information for garden managersand tourism students. It is written in an engaging style that will appealto garden managers, students of horticulture and tourism, and casualreaders interested in the phenomena of gardens.