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New Product Development

By: Ronald Eugene Kmetovicz (Author)

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Ksh 40,650.00

Format: Hardback or Cased Book

ISBN-13: 9780471555360

Publisher: John Wiley & Sons Inc

Publication Date: Jul 7th, 1992

Weight: 626 grams

Dimension: 24.60 x 16.30 x 2.50 cms

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Based on methods of actual product developments from Goodyear Aerospace and Hewlett-Packard, this book provides specific guidelines and data for the development of new products using a systems theory which works vertically through an industry's management structure and horizontally across functions that contribute to new product development.

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