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New Product Development For Dummies

By: Robin Karol (Author) , Beebe Nelson (Author)

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Ksh 2,700.00

Format: Paperback or Softback

ISBN-13: 9780470117705

Publisher: John Wiley & Sons Inc

Publication Date: May 15th, 2007

Weight: 676 grams

Dimension: 19.70 x 22.80 x 2.10 cms

Category: Research & development management

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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

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