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New Product Success Stories

By: Robert J. Thomas (Author)

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Ksh 8,800.00

Format: Hardback or Cased Book

ISBN-13: 9780471013204

Publisher: John Wiley & Sons Inc

Publication Date: Mar 30th, 1995

Weight: 720 grams

Dimension: 16.00 x 23.70 x 2.80 cms

Category: Research & development management

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What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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