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New Successful Large Account Management
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New Successful Large Account Management : How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

3 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 0749462906
ISBN-13 9780749462901
Edition 3 Revised edition
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 3rd, 2011
Print length 192 Pages
Weight 302 grams
Dimensions 24.10 x 17.00 x 1.10 cms
Ksh 6,300.00
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Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.
Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. <b><i>The New Successful Large Account Management</i></b>, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical accounts they can't afford to lose. Based on the proven Miller Heiman Large Account Management Process, which is used successfully by some of the world's largest companies, it is crammed with examples of real success stories and proven strategies to keep customers coming back. By following the clearly defined and dynamic approach to the account planning process, readers will close more business and introduce winning sales systems into their organization.

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