Nudging
Book Details
Format
Paperback / softback
Book Series
The Economy Key Ideas
ISBN-10
1788217276
ISBN-13
9781788217279
Publisher
Edinburgh University Press
Imprint
Agenda Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 16th, 2024
Print length
176 Pages
Weight
190 grams
Dimensions
20.90 x 14.90 x 1.30 cms
KSh 3,600.00
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Whitehead and Jones examine the history and use of nudging as a policy tool and consider when and where they are best deployed, if at all.
Nudging is a controversial technique for changing people’s behaviours. It burst into public consciousness in the early 2000s with the launch of “nudge units” and departments in government. Its use as a policy tool is particularly polarizing as it raises moral and constitutional issues about freedom of choice and coercion. Mark Whitehead and Rhys Jones consider how the nudge as a mechanism for policy implementation came about and why it gives rise to such strong feelings. They explain what a nudge is, how it differs from other behavioural prompts, and consider whether we should use them and, if so, when and where they are best deployed. In particular, they explore how the proliferation of digital media throughout our lives has given nudging a new impetus and sphere of operation, which can be both harder for consumers and citizens to detect and more contentious.
Get Nudging by Mark Whitehead, Rhys Jones at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Edinburgh University Press and it has 176 pages.
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