Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
Book Details
Format
Paperback / Softback
ISBN-10
8024655039
ISBN-13
9788024655031
Publisher
Karolinum,Nakladatelstvi Univerzity Karlovy,Czech Republic
Imprint
Karolinum,Nakladatelstvi Univerzity Karlovy,Czech
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 27th, 2024
Print length
215 Pages
Weight
210 grams
Dimensions
14.30 x 20.50 x 1.10 cms
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An analysis of “nudging” as a tool for influencing human health behavior. Behavioral economics sees “nudges” as ways to encourage people to re-evaluate their priorities in such a way that they voluntarily change their behavior, leading to personal and social benefits. This book examines nudging as a tool for influencing human behavior in health policy. The authors investigate the contemporary scientific discourse on nudging and enrich it with an ontological, epistemological, and praxeological analysis of human behavior. Based on analyses of the literature and a systemic review, the book defines nudging tools within the paradigm of prospect theory. In addition to the theoretical contribution, Nudging also examines and offers suggestions on the practice of health policy regarding obesity, malnutrition, and especially type 2 diabetes mellitus.
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