Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy
Book Details
Format
Paperback / Softback
ISBN-10
0323856152
ISBN-13
9780323856157
Publisher
Elsevier Science & Technology
Imprint
Academic Press Inc
Country of Manufacture
NL
Country of Publication
GB
Publication Date
Apr 17th, 2023
Print length
400 Pages
Weight
1,090 grams
Dimensions
27.30 x 21.40 x 2.40 cms
Product Classification:
Sales & marketingDietetics & nutritionFood & beverage technology
Ksh 20,700.00
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**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024**Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
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