Book Details
Format
Paperback / Softback
ISBN-10
1846682894
ISBN-13
9781846682896
Edition
Main
Publisher
Profile Books Ltd
Imprint
Profile Books Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2011
Print length
224 Pages
Weight
182 grams
Dimensions
19.70 x 13.00 x 1.80 cms
Product Classification:
Business & managementPopular psychology
Ksh 2,000.00
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Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. This title applies the author's universal theory to topics ranging from international business to town planning and from football to managing forest fires.
If you want to go in one direction, the best route may involve going in another. This is the concept of ''obliquity'': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us.Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.
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