Offensive Marketing

Name: Offensive Marketing
Brand: Taylor & Francis Ltd
SKU: 9780750674591
Price: 10750 KES
Availability: OutOfStock
ISBN: 9780750674591

by Hugh Davidson

Book Details

Format Paperback / softback

ISBN-10 0750674598

ISBN-13 9780750674591

Publisher Taylor & Francis Ltd

Imprint Butterworth-Heinemann Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 1st, 2003

Print length 430 Pages

Weight 788 grams

Dimensions 23.50 x 19.10 x 2.40 cms

Product Classification: Sales & marketing Sales and marketing

KSh 10,750.00

Currently unavailable 0 in stock

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A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing.

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

Get Offensive Marketing by Hugh Davidson at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 430 pages.