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Omnichannel Retail

By: Alexandre Basquet (Author) , Caroline Huang (Author)

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Ksh 5,850.00

Format: Paperback or Softback

ISBN-13: 9782377811694

Publisher: Esmod Editions

Publication Date: Nov 25th, 2021

Weight: 690 grams

Dimension: 21.20 x 29.60 x 1.90 cms

Category: Retail sector

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Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research.

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