Only Connect : The Art of Corporate Storytelling
Book Details
Format
Paperback / Softback
ISBN-10
190779445X
ISBN-13
9781907794452
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 18th, 2024
Print length
192 Pages
Weight
262 grams
Dimensions
21.60 x 13.60 x 1.50 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 2,350.00
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0 in stock
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Quality
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How companies and brands can communicate more effectively through the power of storytelling.
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.
Get Only Connect by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has pages.
