Only Connect : The Art of Corporate Storytelling

Name: Only Connect
Brand: LID Publishing
SKU: 9781907794452
Price: 2350 KES
Availability: OutOfStock
ISBN: 9781907794452

by Robert Mighall

Book Details

Format Paperback / softback

ISBN-10 190779445X

ISBN-13 9781907794452

Publisher LID Publishing

Imprint LID Publishing

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 18th, 2024

Print length 192 Pages

Weight 262 grams

Dimensions 21.60 x 13.60 x 1.50 cms

Product Classification: Sales & marketing Sales and marketing

KSh 2,350.00

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How companies and brands can communicate more effectively through the power of storytelling.

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.

Get Only Connect by Robert Mighall at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has 192 pages.