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Optimal Bundling : Marketing Strategies for Improving Economic Performance - 1999 ed.

By: (Edited by) Andreas Herrmann , (Edited by) Georg Wuebker , (Edited by) Ralph Fuerderer

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Ksh 23,400.00

Format: Hardback or Cased Book

ISBN-10: 3540652477

ISBN-13: 9783540652472

Edition: 1999 ed.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 21st, 1999

Print length: 299 Pages

Product Classification: Sales & marketing management
Probability & statistics

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Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Get Optimal Bundling by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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