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Optimal Bundling : Marketing Strategies for Improving Economic Performance - Softcover reprint of hardcover 1st ed. 1999

By: (Edited by) Andreas Herrmann , (Edited by) Georg Wuebker , (Edited by) Ralph Fuerderer

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Ksh 23,400.00

Format: Paperback / Softback

ISBN-10: 3642084591

ISBN-13: 9783642084591

Edition: Softcover reprint of hardcover 1st ed. 1999

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Country of Manufacture: DE

Country of Publication: GB

Publication Date: Dec 9th, 2010

Print length: 299 Pages

Product Classification: Sales & marketing

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Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Get Optimal Bundling by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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