Optimal Bundling : Marketing Strategies for Improving Economic Performance

Name: Optimal Bundling
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642084591
Price: 23400 KES
Availability: OutOfStock
ISBN: 9783642084591

Softcover reprint of hardcover 1st ed. 1999

Book Details

Format Paperback / softback

ISBN-10 3642084591

ISBN-13 9783642084591

Edition Softcover reprint of hardcover 1st ed. 1999

Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Country of Manufacture DE

Country of Publication GB

Publication Date Dec 9th, 2010

Print length 299 Pages

Product Classification: Sales & marketing Sales and marketing

KSh 23,400.00

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Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Get Optimal Bundling by Andreas Herrmann at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG and it has 299 pages.