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Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

By: Nuno Gustavo (Author) , Joao Pronto (Author) , Luisa Carvalho (Author)

Manufacture on Demand

Ksh 44,300.00

Format: Paperback or Softback

ISBN-13: 9781799883074

Publisher: IGI Global

Publication Date: Feb 28th, 2022

Dimension: 27.90 x 21.60 x 33.30 cms

Category: Tourism industry

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A reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a focus on digital IT solutions. The book contributes in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience.

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