Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Name: Orchestrating Public Opinion
Brand: Taylor & Francis Ltd
SKU: 9781041183747
Price: 8700 KES
Availability: OutOfStock
ISBN: 9781041183747

by Paul Christiansen

Book Details

Format Paperback / softback

ISBN-10 1041183747

ISBN-13 9781041183747

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 1st, 2025

Print length 276 Pages

Weight 510 grams

Product Classification: Cultural studies Media studies Cultural studies Media studies

KSh 8,700.00

Currently unavailable 0 in stock

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This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Get Orchestrating Public Opinion by Paul Christiansen at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 276 pages.