Paying for Broadcasting: The Handbook
Book Details
Format
Paperback / Softback
ISBN-10
0415089387
ISBN-13
9780415089388
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 13th, 1992
Print length
266 Pages
Weight
453 grams
Product Classification:
Communication studiesRadio & television industry
Ksh 9,450.00
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With British broadcasting standing on the threshold of immense change, this handbook leads a wide-ranging discussion of funding options open to broadcasters.
What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.
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