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Personalities and Products

By: Edd C. Applegate (Author)

Extended Catalogue

Ksh 15,550.00

Format: Hardback or Cased Book

ISBN-13: 9780313303647

Publisher: Bloomsbury Publishing Plc

Publication Date: Jan 21st, 1998

Weight: 380 grams

Dimension: 22.60 x 14.80 x 1.10 cms

Category: Social & cultural history

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The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

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