Perspectives on Consumer Behaviour : Theoretical Aspects and Practical Applications

Name: Perspectives on Consumer Behaviour
Brand: Springer Nature Switzerland AG
SKU: 9783030473792
Price: 28800 KES
Availability: OutOfStock
ISBN: 9783030473792

2020 ed.

Book Details

Format Hardback

Book Series Contributions to Management Science

ISBN-10 3030473791

ISBN-13 9783030473792

Edition 2020 ed.

Publisher Springer Nature Switzerland AG

Imprint Springer Nature Switzerland AG

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 27th, 2020

Print length 338 Pages

Product Classification: Market research

KSh 28,800.00

Currently unavailable 0 in stock

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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union.

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Get Perspectives on Consumer Behaviour by Wlodzimierz Sroka at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has 338 pages.